“Social media to do business: a close encounter with LinkedIn” is the title of the event to which we were invited by the Brescia Industrial Association and LinkedIn. Here we told how LinkedIn is also turning into a very important business and growth tool for us. The speech began with a talk by Carmen Di Bari, LinkedIn account manager, who since November has been following Gulliver in his Social Recruiting and Employer Branding process. This is followed by our very young Stefano Capoferri, who proudly recounted the results achieved and the need for continuous change and growth, in a youthful environment and for innovative DNA.